Functional Medicine Covered by Insurance
Whole-person nutrition care grounded in science and accessible through your insurance.
Welcome to Thrive
Root-Cause Healthcare. Covered by Insurance. Real Results.
At Thrive, every patient receives high-quality, evidence-based functional medicine care from licensed Registered Dietitians or Certified Nutrition Specialists. For most people, our core services provide everything they need, often at no cost to in-network patients.
Our services are billed through insurance, making functional nutrition more accessible than the typical cash-only model. If your plan doesn’t cover medical nutrition therapy, we’ll walk you through affordable self-pay options so you can still get the support you need.
No more searching for a provider who ‘gets it.’ We believe you deserve a provider who truly understands — and you’ll find that expert care here.
What is Functional Medicine?
Functional medicine looks at the “why” behind chronic health issues, focusing on root causes rather than just managing symptoms. Compared to traditional care, functional medicine is more personalized and effective at addressing long-term health issues.
Advanced nutrition is a key part of this approach. It uses food and nutrient-based strategies to support lasting health. At Thrive, our nutrition experts combine your history, lab results, and lifestyle factors to create realistic, personalized plans. We are experts at making your plan realistic (not overwhelming) and at supporting you across your journey.
Two Ways to Receive Care from Thrive
$0/month with in-network insurance
Core Services
Best for:
- Weight management
- Foundational nutrition goals
- Prediabetes or early metabolic concerns
- Pregnancy support, pre- and postnatal nutrition
- General digestive support
- Lifestyle and habit-building
- Wellness, sports, or performance nutrition
- Eating disorder nutrition care
Offered via Telehealth in:
North Carolina, Texas, Virginia, West Virginia, Pennsylvania, New York, New Jersey, Vermont, New Hampshire, Massachusetts, Connecticut, Ohio, Indiana, Illinois, Wisconsin, Michigan, Florida, Oklahoma, Arizona, Colorado, Wyoming, Utah, Idaho, California, Oregon, Washington state, Hawaii, and Alaska.
$15/month with in-network insurance
Complex Care Membership
Some clients come to us with multi-system conditions, long symptom histories, or complex medical concerns that would benefit from working with a provider who has advanced functional and integrative nutrition expertise.
To support this level of care sustainably, we’ve created the Complex Care Nutrition Membership, a $15/month membership that ensures patients with higher complexity needs can consistently access expert care and additional resources.
Designed for patients with:
- Multiple chronic conditions
- Complex metabolic diseases
- Long-standing digestive symptoms
- Autoimmune conditions
- Hormone and endocrine concerns
- Multi-system issues requiring a functional approach
- Previous difficulty improving with basic nutrition care
This membership allows us to match you with functional medicine-trained dietitians with advanced functional nutrition expertise. Additionally, members receive:
- Free access to Thrive online courses
- Functional Nutrition 101 course (sent via email sequence)
- Cronometer Pro ($9/mo value; must opt in)
- $10 discount per specialty lab
- Professional grade supplements at 15% below retail
- 10% discount on total membership costs when spouse is added to plan
Offered via Telehealth in:
North Carolina, Texas, South Carolina, Virginia, West Virginia, Pennsylvania, New York, New Jersey, Vermont, New Hampshire, Massachusetts, Connecticut, Ohio, Indiana, Illinois, Wisconsin, Michigan, Florida, Oklahoma, Arizona, Colorado, Wyoming, Utah, Idaho, California, Oregon, Washington state, Hawaii, and Alaska.
Insurance Coverage
Unlike most functional medicine practices, every level of care at Thrive is designed to run through your health insurance whenever possible. For patients without insurance coverage, we offer transparent, reduced self-pay rates to keep care accessible. For Complex Care members, the monthly membership fee is separate from your insurance coverage
Determine Your Fit
You are never required to join the membership, but it’s available if you need it.
Our goal is simple:
The right provider and resources for the right level of complexity, so every patient receives appropriate, personalized care.
If you’re unsure where you belong, we’ll help guide you.
Frequently Asked Questions
All clients receive the same visit lengths, messaging access, and high standards of care.
Members receive additional benefits such as exclusive discounts, educational resources, and tracking tools.
We are in-network with the following providers: Aetna, Blue Cross Blue Shield, Anthem Blue Cross Blue Shield of North Carolina, Blue Cross Blue Shield Federal, Blue Cross Blue Shield Out of State, Cigna, First Carolina Care, MedCost, Tricare Select (East Only – Excludes Tricare West & Tricare for Life), Tricare Prime (with referral), UMR, and United Health Care.
We always recommend checking in with your insurance provider to determine coverage, co-pays, and limitations.
We offer transparent, affordable cash rates to patients who are not covered by one of our in-network insurance providers. Current cash rates may be found in the FAQ section at the bottom of this page. Additional discounts are available for services purchased as a package. Medicare/Medicaid patients are eligible for additional discounts.
You may be a good fit if you’re dealing with multi-system issues, long-standing conditions, or medical complexity haven’t responded well to basic nutrition care. If desired, your core nutrition services dietitian can help you evaluate whether a Complex Care Nutrition Membership is right for you early in care.