Robust health starts here.

Thrive offers nutrition-centric primary care for people who want to feel well, live well, and be well.

Your Thrive Membership Includes:

A Comprehensive Care Plan
Annual Primary Care Health Evaluation (Billed to Insurance)
Unlimited Additional Primary Care Visits (as needed)
Nutrition Therapy On-Ramp Program
Monthly Nutrition Therapy Consults ( (Billed to Insurance)
Customized Supplement Recommendations
Access to Specialty Lab Testing
Targeted Physical Assessments & Monitoring Tools
Unlimited Messaging with Care Team
Accountability & Progress Tracking
Choose Between In-Person or Virtual Visits

Get Started

Ready to Thrive?

We offer two types of care: primary care and nutrition. Start with either, and ideally combine the two.


with insurance

Primary Care

Visits are over twice the typical time so that your well-being concerns can be fully addressed.


with insurance

Nutrition Therapy

Get the support you need to address health issues at the root and achieve true wellness.

Meet Thrive

Your care may be covered by insurance.

Thrive services are covered by many insurance plans, making your comprehensive and integrative health care as affordable as possible. We accept BCBS, Tricare, Aetna, United Healthcare, FirstCarolinaCare, and MedCost. Cigna is coming soon. Schedule to submit your insurance details for verification.

Get Started

Welcome to modern healthcare.

Let’s get started by checking your insurance. We work with most major plans and insurance companies in North Carolina. Next, schedule and get the quality care you deserve.

Thrive Membership Includes:

  • Longer primary care visits so that you get comprehensive care – instead of 7 minutes, you get 30-45! These visits are billed to your insurance.
  • Unlimited consults with your care team of primary care and nutrition providers – each billed to insurance.
  • Unlimited messaging with your care team
  • A care team for insurance, Rx refills, & referral help
  • Easy online booking for virtual & in-person care
  • Personalized Nutrition Therapy treatment plan with ongoing support & resources
  • Customized dietary supplement suggestions for weight management and more
  • Unlimited access to our library of online courses
  • Access to both traditional and specialty lab testing


  • At this time, primary care patients must be adults (age 18+) who live in North Carolina and who can come to our physical location in Southern Pines, NC, at least once per year.
  • We accept all ages for nutrition.
  • Insurance plans we accept: BCBS of NC, Tricare East (Select for primary care or nutrition and Prime for nutrition only), Tricare for Life (nutrition only), Aetna, Cigna, United Healthcare, First Carolina Care, and MedCost. We can get nutrition coverage for some conditions with Medicare and Medicaid.
  • In celebration of our launch, we are waiving membership fees until June 2024! So, you can start by requesting your first consult HERE.

Two Ways to Start:

  1. If you’re in network with an insurance we accept (see above), submit your details to get started.
  2. Not sure if you have coverage? We’ll help you find out when you complete our new patient form.
  3. Want to automatically check your insurance? Use the form below but it may not be 100% accurate based on your situation. Ideally, submit our form HERE, and our team will reach out to answer your questions, match you to your ideal team, and get you scheduled.
Step 1: Personal Details
Step 2: Insurance Details
Step 3: Completed

Please Enter First Name

Please Enter Last Name

Please Enter Contact No

Please Enter Valid No

Please Enter Email

Please Enter Valid Email


Please Select insurance Company

Please Select Date of birth

Please Enter Member ID

Please Enter Sate

Please Enter City




Congrats! We're in-network with your insurance plan. Next step: purchase your Thrive membership. Please click next to join.

Hmmm, We're Not Finding a Match

We either can't find your plan or it's not in-network with us. If you want to double check, please send an image of your card (front and back) to . We will check your coverage. If you are not covered with us, you are welcome as a cash-pay patient. You can see our price list to estimate your cash pay costs as a Thrive member without insurance billing.

If you wish to proceed, please check the box below.

I wish to proceed as a member.

Please check the box to confirm.

Please choose Package

Card Details


Welcome! You're a Thrive Member.

We can't wait to get started. Next step: get scheduled! Please check your email for instructions and contact us with any questions.

Selecting ‘Next’ means you agree to our Terms of Use & Privacy Policy and to receive text messages and emails from Thrive. Message and data rates may apply. Text STOP to opt out.

Challenges with joining? Contact us!

“Over the years, I have continually had more sound educational nutritional advice and care from Thrive than any doctor I’ve ever had! They’re up to date on latest health care, follow confidentiality, and truly care about their clients and their needs.”

Laura S. Menopause Symptoms
Call Now Button