Robust health starts here.
Thrive offers nutrition-centric, holistic care on a for people who want to feel well, live well, and be well.
Thrive’s primary care services are now available exclusively via a membership model—choose either our Insurance-Assisted Membership or Direct Pay Membership.
Please note: Insurance status alone does not qualify for primary care access unless paired with membership.
Nutrition services are available without a membership.
We accept BCBS, Tricare, United Healthcare, Cigna, Aetna, MedCost, & Ambetter.
Your Optional Thrive Primary Care Membership Includes:
A Comprehensive Care Plan
Annual Primary Care Health Evaluation (Billed to Insurance for Insurance-Assisted Members)
Unlimited Additional Primary Care Visits (Included in Direct Pay Membership or billed to insurance with Insurance-Assisted Membership)
Nutrition Therapy On-Ramp Program
Monthly Nutrition Therapy Consults (Billed to insurance for insurance-assisted members, or available on a direct-pay basis)
Customized Supplement Recommendations
Access to Specialty Lab Testing
Targeted Physical Assessments & Monitoring Tools
Unlimited Messaging with Care Team
Accountability & Progress Tracking
Choose Between In-Person or Virtual Visits
Get Started
Ready to Thrive?
We offer two types of care: primary care (membership-based) and nutrition. Start with either, and ideally combine the two.
$15/month
with insurance
Primary Care
Visits are over twice the typical time so that your well-being concerns can be fully addressed.
$0
with insurance
Nutrition Therapy
Get the support you need to address health issues at the root and achieve true wellness.
Meet Thrive
Your care may be covered by insurance.
Thrive services are covered by many insurance plans, making your comprehensive and integrative health care as affordable as possible. We accept BCBS, Tricare, Aetna, United Healthcare, Cigna, FirstCarolinaCare, and MedCost.
Get Started
Welcome to modern healthcare.
Let’s get started by checking your insurance. We work with most major plans and insurance companies. Next, schedule and get the quality care you deserve.
Why a Membership Model?
At Thrive, we believe in true, relationship-based care—not transactional interactions. A membership is not required for nutrition and functional medicine care, For primary care, a membership is required and enables:
- Personalized care and consistent check-ins
- Unlimited access to your care team and messaging
- Time to be heard, with visits focused on you—not the clock
Whether your visits are covered by insurance or included in your membership, this model lets us prioritize the best outcomes for our patients.
Thrive Membership Includes:
- Longer primary care visits so that you get comprehensive care – instead of 7 minutes, you get 30-45! These visits are billed to your insurance.
- Unlimited consults with your care team of primary care and nutrition providers – each billed to insurance.
- Unlimited messaging with your care team
- A care team for insurance, Rx refills, & referral help
- Easy online booking for virtual & in-person care
- Personalized Nutrition Therapy treatment plan with ongoing support & resources
- Customized dietary supplement suggestions for weight management and more
- Unlimited access to our library of online courses
- Access to both traditional and specialty lab testing
Important:
- At this time, primary care patients must be adults (age 18+) who live in North Carolina and who can come to our physical location in Southern Pines, NC, at least once per year.
- For nutrition (functional medicine), we offer tele-health (virtual consults) in the US states listed at this link: https://thrive-clinics.com/contact/
- We accept all ages for nutrition.
- Insurance plans we accept: BCBS of NC, Tricare East (Select for primary care or nutrition and Prime for nutrition only), Aetna, Cigna, United Healthcare, Ambetter, and MedCost.
How to Start:
To get started with Thrive care, just complete our new patient form. You can also schedule using this link, but make sure to schedule at least 3 business days in the future. We will send your take forms to complete before your appointment.
Challenges with joining? Contact us!